Principles of Marketing

While a valuable planning tool, a problem with using the BCG matrix centers is that it focuses on ________

The consumer market is made up of which of the following?

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

The receiver assigns meaning to the symbols encoded by a company in its advertisements through a process known as ________.

________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions.

Which major promotion category makes use of displays, discounts, coupons, and demonstrations?

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Target profit pricing uses the concept of a ________, which shows the total cost and total revenue expected at different sales volume levels.

To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice

________.

The six buyer-readiness stages include all of the following EXCEPT ________.

If a consumer's experience is rewarding, that consumer will probably use the product more and more. The consumer's response to the product will be ________.

Today the four Ps are compared to the four Cs. Product and place are called ________ and ________, respectively.

Your new question!

All of the following are examples of product-oriented mission statements, EXCEPT which one?

When a company is identifying its major channel alternatives, it should consider its choices in terms of types, number, and ________ of intermediaries.

A firm that uses the selling concept takes a(n) ________ approach.

What is one way that social class is NOT measured?

Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________.

Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?

Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?

________ are subtle stimuli that determine where, when, and how a person responds to an idea.

All of the following are accurate guidelines for a company's mission statement EXCEPT which one?

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

Which of the following best explains why consumers have greater power and control in today's marketplace?

Costs that vary directly with the level of production are referred to as ________.

The art and science of choosing target markets and building profitable relationships with them is called ________.

The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.

The less ________ the demand, the ________ it pays for the seller to raise the price.

A consumer is most likely to be paid a small fee for participating in which of the following?

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Which of the following has the highest rating for speed of data collection and compilation?

In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.

Opinion leaders are sometimes referred to as ________.

International Drilling Company segments its foreign markets by their overall level of economic development. This firm segments on what basis?

Which of the following is a useful tool for identifying growth opportunities?

A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called

________.