Principles of Marketing

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is most accurately described as the ________ environment.

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In order to form a consistent and effective integrated marketing program, price decisions should be coordinated with each of the following EXCEPT ________.

Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.

The promotion mix is the company's primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is NOT included in the entire marketing mix?

________ is never simple, yet understanding it is the essential task of marketing management.

In a ________, two or more companies at one level join together to develop a new marketing opportunity.

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

The six buyer-readiness stages include all of the following EXCEPT ________.

When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely using which type of segmentation?

________ is the act of obtaining a desired object from someone by offering something in return.

What is the first step in the marketing research process?

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

The consumer market is made up of which of the following?

________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing.

As in consumer segmentation, many marketers believe that ________ and ________ segmentation provide the best basis for segmenting business markets.

As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

Which of the following groups of expenses uses up the most household income?

Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?

Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs?

Learning occurs through the interplay of all of the following EXCEPT ________.

Which department in a company carries the primary responsibility for achieving profitable growth?

The final step in the marketing process is ________.

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.

It is most accurate to say that customers buy from stores and firms that offer which of the following?

Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being?

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.

Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

The move toward individual marketing mirrors the trend in consumer ________.

Each of the following economic factors can have a strong impact on a firm's pricing strategy EXCEPT ________.

Which of the following is NOT a drawback of local marketing?

Even though several options are available at any one time, there ________ to segment a market.