Google AnalyticsBởi admin / Tháng 5 5, 2021 Lưu ý:• Bài quiz có 40 câu • Tổng thời gian làm bài là 50 phút • Hệ thống sẽ gửi đáp án chi tiết qua emailBạn đã sẵn sàng? Họ và tên Email Within how many days can a deleted view be restored? 35 25 15 5 None What Remarketing audiences cannot be defined by default? Users who visited a physical store Users who played a video on a website Users who visited a specific page on a website Users who speak a particular language None To track users and sessions across multiple domains, what first must be set up? Cross-domain tracking Ad Exchange Linking Google Ads Linking Data Import None Which three campaign parameters are recommended to manually track campaigns? Medium, Source, and Campaign Source, Content, and Term Medium, Source, and Content Campaign, Content, and Term None What does assigning a value to a Google Analytics Goal enable? Analyze a website conversion funnel Compare goal conversions and measure changes to a website Track real-time business revenue Track actual revenue from conversions None If a web page visitor clears the Analytics cookie from their browser, what will occur? Analytics will not be able to associate user behavior data with past data collected Analytics will set a new browser cookie the next time a browser loads a tracked page Analytics will set a new unique ID the next time a browser loads a tracked page All of the above None What feature is required to track customer search terms on a website? Search filters Enhanced Ecommerce Site Search Data Import None Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? Users who viewed a page on a website, then watched a video Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Users who engaged in a social media or email campaign None Google Analytics cannot collect data from which systems by default? Mobile devices Websites Offline inventory database Online point-of-sale systems None In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Television commercials Social network Paid and organic search Website referrals None What is a “metric” in Google Analytics? The dates in a date range The numbers in a data set often paired with dimensions A segment of data separated out in a report for comparison A dimension that can help analyze site performance None Which reports indicate how traffic arrived at a website? Demographics All Traffic Geo Behavior None What report shows which types of mobile devices visited a website? Technology > Network report Mobile > Devices report Site Content > Landing Page report All Traffic > Source/Medium report None When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user clicks a video on a website Every time a user loads a webpage with embedded tracking code Every time a user adds an item to an online shopping cart Every time a user searches on a website None When linking a Google Ads account to Google Analytics, what is not possible? Create remarketing lists in Analytics to use in Google Ads campaigns View Google Ads click and cost data next to site engagement data in Analytics Import Analytics Goals and transactions into Google Ads as conversions Adjust keyword bids in Google Ads from Google Analytics None To increase the speed at which Google Analytics compiles reports, what action could be taken? Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu Apply an advanced filter to the report Remove any filters on the view None What asset is used to build a remarketing list? Custom Metric Custom Segment Custom Report Custom Dimension None In Multi-Channel Funnel Reports, how are default conversions credited? Equal credit along the conversion touchpoints First campaign, search, or ad Last campaign, search, or ad Second to last campaign, search, or ad None What scope levels available for dimensions and metrics? Event-level, duration-level, transaction-level, or user-level scope Hit-level, session-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Location-level, duration-level, product-level, or user-level scope None Filters cannot perform what action on collected data? Include data from specific subdomains Include shopping preferences Exclude traffic from particular IP addresses Convert dynamic page URLs to readable text strings None What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? User Session Product Hit None What is not a benefit of using segments to analyze data? Compare behavior metrics for groups of users like Converters vs non Converters Permanently modify the data in a view Analyze users by single or multi-session conditions Isolate and analyze specific conversion paths using conversion segments None What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report Cohort Analysis report Active Users report Users Flow report None What feature must be enabled to use Multi-Channel Funnels? Goals or Ecommerce Advertising Features Custom Dimensions In-page Analytics None Which default traffic source dimensions does Google Analytics report for each website visitor? Campaign and Medium Source and Medium Source and Campaign Campaign and Ad Content None What type of Custom Report shows a static sortable table with rows of data? Flat Table Pivot Table Map Overlay Explorer None In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same view Same Custom Report None What channel is not included in the default Channels report? Direct Device Display Organic Search None To view accurate data in a Custom Report, what action should be avoided? Use a Custom Dimension as a primary dimension Pair metrics and dimensions of different scopes Create a report with Custom Metrics Use multiple dimensions together in the same report None When does a default Analytics session expire? At noon every day After 30 minutes, regardless of user activity on a web page When a user opens a new browser window When a user is inactive on a web page for more than 30 minutes None What report indicates the pages of a website where users first arrived? Location report All Pages report Landing Pages report Pages report None What data is Google Analytics Goals unable to track? Signing up for a newsletter Customer's lifetime value Making a purchase Watching a video None To recognize users across different devices, what feature must be enabled? Attribution Models User ID Google Ads Linking Audience Definitions None What criteria cannot be used to create a Custom Segment? Metrics Sequences of user actions Ad type Dimensions None What is a “secondary dimension” in Google Analytics? An additional report metric for more specific analysis A dashboard widget that offers more specific analysis An additional report dimension for more specific analysis A visualization to understand the impact of data None What is used to create Smart Goals? Custom Reports Remarketing audience Machine-learning algorithms Analytics Goals None What report provides data on how specific sections of a website performed? Content Drilldown report Frequency and Recency report Top Events report Location report None Segments will not allow you to do what? Isolate and analyze data Create subsets of sessions or users Permanently alter data Build custom Remarketing lists None What feature can join offline business systems data with online data collected by Google Analytics? Goal tracking Google Ads Linking Data import User ID None What report shows which web pages get the most traffic and highest engagement? Frequency and Recency report All Pages report Active Users report Engagement report None
