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Description
Trọn bộ 18 ebooks về marketing và kinh doanh. File pdf, phiên bản tiếng Anh. Giá đã giảm 50% so với việc mua từng ebook riêng lẻ.
(1) Advertising and Promotion, An Integrated Marketing Communications Perspective, 11th edition, George E. Belch & Michael A. Belch
(2) Digital Marketing Management, A Handbook for the Current (or Future) CEO, Debra Zahay
(3) E-Business and E-Commerce Management, Strategy, Implementation and Practice, 4th edition, Dave Chaffey
(4) E-commerce 2020-2021, Business Technology Society, 16th edition, Kenneth C. Laudon & Carol Guercio Traver
(5) Electronic Commerce 9th edition, Gary P. Schneider
(6) eMarketing, The Essential Guide to Marketing in a Digital World, 5th edition
(7) Essentials of Marketing Research, 3rd edition, Joseph F. Hair, Mary Wolfinbarger
(8) Essentials of Marketing Research, A Hands-On Orientation, Naresh K. Malhotra
(9) International Marketing, 15th edition, Philip R. Cateora, Mary C. Gilly, John L. Graham
(10) Internet Marketing, Strategy, Implementation and Practice, 3rd edition, Dave Chaffey & Fiona Ellis Chadwick
(11) Introducing Marketing, John Burnett
(12) Management Information Systems, 14th edition, Kenneth C. Laudon & Jane P. Laudon
(13) Marketing 3.0 – From Products to Customers to the Human Spirit, Philip Kotler
(14) Marketing 4.0 – Moving from Traditional to Digital, Philip Kotler
(15) Principles of Marketing, 15th edition, Philip Kotler & Gary Armstrong
(16) Statistics and Machine Learning in Python, Release 2018, Edouard Duchesnay & Tommy Lofstedt
(17) Strategic Brand Management, Building, Measuring and Managing Brand Equity, Global 4th edition, Kevin Lane Keller
(18) The Media Handbook, A Complete Guide to Advertising Media Selection, Planning, Research and Buying, 2nd edition
