Note:
• Quiz has 40 questions (of nearly 500 questions) • Time for doing the quiz is 50 minutes • We will send detailed answers via email
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To communicate effectively, a marketing communicator must ________ the consumer's field of experience.
People forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called ________.
You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
Which of the following does NOT accurately reflect a problem with the BCG matrix approach?
Costs that vary directly with the level of production are referred to as ________.
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.
When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous.
People change the goods and services they buy over time because of the two changing factors of
According to the production concept, consumers will favor products that are
________ and ________.
What are the two dimensions of product quality?
Marketers are always trying to spot ________ in order to discover new products that might be wanted.
________ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes.
________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions.
Product costs set a(n) ________ to a product's price.
Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing.
The consumer market is made up of which of the following?
Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
When New Port Shipping uses segmented marketing, it targets several segments and designs separate offers for each one. This approach is called ________ marketing.
Your new question!
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.
________ is the amount of money charged for a product or service.
Target profit pricing uses the concept of a ________, which shows the total cost and total revenue expected at different sales volume levels.
As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.
When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
Which of the following best explains why a rush of marketers now participate in established online social networks?
The use of multichannel systems in the United States is ________.
While a valuable planning tool, a problem with using the BCG matrix centers is that it focuses on ________
Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
Which of the following is NOT a type of factor in a company's macroenvironment?
Greater consumer control means that companies must rely more on marketing by ________ than by ________.
Each of the following economic factors can have a strong impact on a firm's pricing strategy EXCEPT ________.
Another term for the supply chain that suggests a sense and respond view of the market is ________.
All of the following are accurate guidelines for a company's mission statement EXCEPT which one?
Many marketers believe that which of the following variables are the best starting point for building marketing segments?
________ tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.
Which of the following entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy?
Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?
Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation.
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