Principles of Marketing (En)

The move toward individual marketing mirrors the trend in consumer ________.

Your colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate. He seems to be having problems with ________, which is often the hardest step to take.

What is the first step in the marketing research process?

All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?

Marketing information from which type of database usually can be accessed more quickly and cheaply than other information sources?

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

________ uses buyers' perceptions of what a product is worth, not the seller's cost, as the key to pricing.

Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing?

Which of the following is NOT a disadvantage of telephone interviews? 

To increase a channel's service level, it must provide a greater assortment of products, more add-on services, and ________.

The six buyer-readiness stages include all of the following EXCEPT ________.

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

Companies often fail to integrate their various communications to consumers because ________.

Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Many people feel that ________ pricing is fairer to both buyers and sellers. Sellers earn a fair return on their investment but do not take advantage of buyers when buyers' demand becomes great.

Which of the following is the narrowest marketing strategy?

Which of the following should be the first step in designing a marketing channel?

When a firm develops and maintains a strategic fit between its goals and capabilities, it is performing ________.

Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets. What is it?

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________.

Channel members should be evaluated using all of the following criteria EXCEPT which one?

A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

Which of the following statements about income distribution in the United States is NOT true?

Which of the following has encouraged marketers to pursue environmentally sustainable strategies?

Your new question!

Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________ and are instead turning to selective relationship management.

Which of the following are the three major types of vertical marketing systems?

A country with a(n) ________ economy has rich markets for many different kinds of goods.

Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products?

Integrated marketing communications involves identifying the target audience and shaping a well-coordinated ________ to elicit the desired audience response.

Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is too small, it is likely to be difficult to ________.

Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation.