Principles of Marketing (En)

________ is (are) the most basic cause of a person's wants and behavior.

In a basic SWOT analysis the "T" stands for ________.

When a firm develops and maintains a strategic fit between its goals and capabilities, it is performing ________.

To communicate effectively, a marketing communicator must ________ the consumer's field of experience.

Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________.

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

Using concentrated marketing, the marketer goes after a ________ share of ________.

In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.

SRAC is the acronym for which concept related to costs at different levels of production?

A  ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

ABC Company has decided to use mail questionnaires to collect data. Management recognizes this method has all the following advantages EXCEPT which one?

All of the groups within a company are called the ________.

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.

Your new question!

A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profitseven at the expense of profits for the channel as a wholeis a(n) ________.

The final step in the marketing process is ________.

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.

In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing.

The ________ is the most important consumer buying organization in society; the roles and influences of Difficulty levelerent members have been researched extensively.

In order to form a consistent and effective integrated marketing program, price decisions should be coordinated with each of the following EXCEPT ________.

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

A(n) ________ is a descriptive thought that a person has about something.

Channel members should be evaluated using all of the following criteria EXCEPT which one?

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

A sound marketing strategy begins with which of the following?

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

Which of the following is NOT a step in the strategic planning process?

If a consumer's experience is rewarding, that consumer will probably use the product more and more. The consumer's response to the product will be ________.

Which of the following is NOT one of the four major communication functions?

Which of the following has NOT contributed to the deeper, more interactive nature of today's customer relationships?

In which of the following situations has a company most actively turned its consumers into marketing partners?

Many people feel that ________ pricing is fairer to both buyers and sellers. Sellers earn a fair return on their investment but do not take advantage of buyers when buyers' demand becomes great.

Which of the following is a risk a company takes when building a strategy around the experience curve?

Under ________, the market consists of a few sellers who are highly sensitive to each other's pricing and marketing strategies.

Buyers are less price sensitive in all of the following situations EXCEPT ________.