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Trọn bộ ebooks về marketing

“Nếu bạn nghĩ giáo dục đắt đỏ, hãy thử trả giá cho sự thiếu hiểu biết”.

pdf icon (3)* Trọn bộ ebook marketing

* Định dạng: pdf

* Ngôn ngữ: Tiếng Anh

 

Gồm 12 quyển sau:

1. Principles of Marketing, 14th edition, Tác giả: Kotler & Armstrong

2. E-commerce: Business Technology Society, Tác giả: Kenneth C.Laudon & Carol

3. Electronic Ecommerce, 9th edition, Tác giả: Gary P. Schneider

4. eMarketing – The essential guide to marketing in a digital world, Tác giả: Rob Stokes

5. Digital Marketing Management – A handbook for the current (or future) CEO, Tác giả: Debra Zahay

6. Essentials of Marketing Research, Tác giả: Joseph R. Hair, Mary Wolfinbarger Celsi, David J. Ortinau

7. Advertising and Promotion – An Integrated Marketing Communications Perspective, Tác giả: George E. Belch

8. International Marketing, 15th edition, Tác giả: Philip R. Cateora, Mary C. Cilly, John L. Graham

9. The media handbook – A complete guide to advertising media selection, planning, research and buying, Tác giả: Helen Katz

10. Brand Management – Building, Measuring, and Managing Brand Equity, Tác giả: Kevin Lane Keller

11. Marketing 3.0 – From products to customers to the human spirit, Tác giả: Kotler, Hermawan Kartajaya

12. Marketing 4.0 – Moving from traditional to digital, Tác giả: Kotler, Hermawan Kartajaya